Our mission

Spreading the joy of the LEGO® brand

At Brick Up Africa we have a passion for the LEGO® brand and are determined to grow it further in Africa using our existing warehousing and distribution infrastructure along with our experience in marketing toys.

Our drive in spreading the joy of LEGO® products in Africa stems from our mission to ensure all children and adults alike have the privilege of playing with this incredible  brand.

Why LEGO®?

Anyone can play with LEGO

There is a set for any age & gender

Educational value

LEGO® develops lateral thinking in a fun environment while boosting childrens motor development.

There is a set for any budget

Pocket money or years of saving, theres a set for every budget. 

Many creative people are finding that creativity doesn’t grow in abundance, it grows from scarcity – the more LEGO® pieces you have doesn’t mean you’re going to be more creative; you can be very creative with very few LEGO® pieces

Jorgen Vig Knudstorp



Where to find us

Brick Up Africa’s warehouse facilities are based east of Johannesburg in Kempton Park. All of our clients LEGO® orders are processed in our Johannesburg facilities and shipped nationwide.