Spreading the Joy

How to Merchandise Your Store with LEGO®

LEGO® continues to attract customers of all ages with their creative possibilities. Effective merchandising of LEGO® in your retail store can significantly boost sales and customer engagement. 

In this blog, we will briefly explore key strategies for merchandising LEGO® products and highlight how Brick Up Africa can assist you in creating an appealing store layout with LEGO®. 
Step 1: Understanding Your Customer Base
- Customer Demographics: Determine the age groups and interests of your primary customers. 
- Customer Behaviour: Understand purchasing patterns and preferences within your store. 
Step 2: Creating an Engaging Store Layout
- Eye-Catching Displays: Use vibrant, interactive displays to attract attention. Place popular or new LEGO® sets at eye level for customers to see immediately. 
- Themed Sections: Organise sets by age and themes to help customers easily find what they're looking for. 
- Interactive Kids Play Area: Set up a play area where children can build with LEGO®. This will encourage longer and more store visits. 
Step 3: Utilizing Signage
- Clear Signage: Use clear, colourful signs to indicate different LEGO® themes and special promotions. 
- Information Displays: Include information about new arrivals, limited editions, and exclusive sets to create a sense of urgency and excitement. 
Step 4: Seasonal & Event-Based Merchandising 
- Holiday Themes: Decorate sections according to seasonal holidays and feature related LEGO® sets accordingly. 
- Promotions: Run promotions like speed build competitions, gift with purchase, and pop the balloon, to attract foot traffic. 
Step 5: Using Digital Marketing
- Social Media: Promote your LEGO® merchandise and in-store events on social media platforms such as Instagram & Facebook. Use attractive images, engaging captions, and paid ads to draw attention.
- Online Store Marketing: Ensure your online store reflects your in-store promotions and layout to provide a seamless shopping experience. 
How Brick Up Africa Can Help: 
Brick Up Africa specializes in helping our customers optimize their LEGO® merchandise displays. Our team can assist with the below:

1. Merchandising & Customer Engagement Strategies
2. LEGO® In-Store Displays & Online Marketing Content
3. Running Promotions for Customer Engagement

For more information on how Brick Up Africa can assist from a marketing and promotion perspective, kindly send request through the Brick Up Africa contact page. 

By thoughtfully merchandising your LEGO® products, you can create a vibrant and inviting retail environment that draws in customers and keeps them coming back. Brick Up Africa is here to support our customers every step of the way. 

LEGO® Official Website: www.lego.com
Brick Up Africa: www.brickupafrica.com
Brickset: www.brickset.com